Before going into the post on furniture, I must mention something that caught my attention yesterday.
As I was channel hopping, I found an advertisement on a fairness enhancing cream.
A daughter is preparing herself for an upcoming interview and her mother gives her a tube of fairness cream, like a lucky charm.
I am truly disgusted. Is this the best Indian ad agencies come up with to sell a cream? My mom never gave me any such tube, and still I was not raised to become an antisocial element (the fact that I terrorize the husband sometimes….is not exactly a bazooka wielding crime).
So I am indeed furious, firstly at the cream company for showing something regressive and getting away with it and secondly at the Indian cosmetic market for upholding this skin color issue so that people feel its alright for equating fair skin with beauty.
I would be happier if there were products that upheld healthy skin vs fair skin. There should be a forum or an agency that checks advertisements which project social evils.
I hope that girl in the ad would have been so enchanted with her new fair skin that she would forget to take her degree certificates and then do extremely poorly in that interview.
umph…
I guess this is not new in India..prejudice on caste,creed, colour etc. etc. , there is quite a sizeable population who still follows all this crap..I think we should start taking it with a pinch of salt…u should check out the matrimonial ads for a fair,slim girl
Comment by rahul — March 18, 2009 @ 7:45 am |
@Rahul,
Its nerve wracking to see and deal with this everyday.
Yes, I remember reading the matrimonial ads especially the ones which say fair, slim and highly educated girl
who will be a housewife and take care of the home.
I just hope the young generation stays away from all these prejudices.
Comment by saachi2009 — March 18, 2009 @ 9:29 am |
Those ads always repulsed me…i guess there are people out there who have these biases, which is unfortunate for our society!
Comment by amreekandesi — March 20, 2009 @ 7:33 pm |