Welcome Back to India

March 18, 2009

Fair and Ugly

Filed under: Uncategorized — saachi2009 @ 4:39 am

Before going into the post on furniture,  I must mention something that caught my attention yesterday.

As I was channel hopping, I found an advertisement on a fairness enhancing cream.

A daughter is preparing herself for an upcoming interview and her mother gives her a tube of  fairness cream, like a lucky charm.

I am truly disgusted. Is this the best Indian ad agencies come up with to sell a cream? My mom never gave me any such tube, and still I was not raised to become an antisocial element (the fact that I terrorize the husband sometimes….is not exactly a bazooka wielding crime).

So I am indeed furious, firstly at the cream company for showing something regressive and getting away with it and secondly at the Indian cosmetic market for upholding this skin color issue so that people feel its alright for equating fair skin with beauty.

I would be happier if there were products that upheld healthy skin vs fair skin.  There should be a forum or an agency that checks advertisements which project social evils.

I hope that girl in the ad would have been so enchanted with her new fair skin that she would forget to take her degree certificates and then do extremely poorly in that interview.

umph…

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